Case studies

Three starting points. One way of working.

Each partner came to us somewhere different. What they share is a plan run every week, and results they can check in their own accounts.

€8.39 in tracked sales for every €1 spent on Meta, across our partners who sell online, since April 2025
01Visitor attractionIreland · Tickets · Since April 2025

Ticket sales from Meta doubled, on a better return for every euro.

+0%

Ticket sales from Meta, April to October, year on year

+35%Return on every euro, same comparison
13.8xReturn in October 2026
12 of 12Months above a 6.5x return in the last year
Return on ad spend, every month since we started
6.5x
Apr 25Oct 26

Every month for the last 12 above a 6.5x return

April to October, 2025 against 2026
Return on ad spend7.5x10.2x
Ticket sales from Meta1x2x
Where they started

A partner was running the ads, and management had no clear view of what was working.

Where they are now

One campaign selling every day of the year, with seasonal pushes planned on top. Ticket sales from Meta grew twice as fast as spend.

What we did
  1. 01Accounts and tracking rebuilt.The ad accounts restructured, and every ticket sale tied back to the ads.
  2. 02One evergreen campaign.A single, always on campaign built to sell tickets, not chase reach.
  3. 03Clear reporting from day one.Every euro tracked to ticket sales, so decisions are made on numbers.
  4. 04Seasonal pushes from their own data.Planned around booking data, down to which parts of the city are underselling.
Verified in Meta Ads Manager, 5 November 2026
02Supplement brandShopify · Ecommerce · Since May 2025

From no paid channel to 14 times the monthly revenue in 16 months.

+0%

Monthly store revenue, May 2025 to September 2026

10,000+Orders since we started, May 2025 to November 2026
6.3xReturn on Meta, June 2025 to October 2026
52%Meta-tracked sales as a share of store revenue, June 2025 to October 2026
May 2025 against September 2026
Monthly store revenue1x14.3x
Monthly orders1x11.6x
Where they started

A young store with a proven product, and no paid channel yet. The founder set a monthly revenue goal that would let him step back from the day to day.

Where they are now

Past 10,000 orders since we started, with 1,215 in September 2026 alone, up from 105 in May 2025. Its best quarter so far, July to September 2026, brought 2,806 orders.

What we did
  1. 01Store audit first.The store audited and the path to checkout tightened before a euro was spent.
  2. 02Campaigns built on what already sold.Meta campaigns structured around the best performing products.
  3. 03Scaled only as results held.New creative tested every week, and spend raised only when the numbers held.
  4. 04Beyond the ads.Budgets and sale periods planned with the founder, and an email team brought in.
Verified in Shopify and Meta Ads Manager, 5 November 2026
03Car dealershipIreland · Lead generation · July to October 2026

Cost per lead down 74%, with a sales process built around it.

−0%

Cost per lead, July to October 2026

540Leads from Meta, August to October 2026
57%Of the dealership's new leads came from Facebook, 348 of 614
45%Of leads from the new form had a recorded outcome in its first week, up from 22%
July against October 2026
Cost per lead€16.09€4.17
Leads with a recorded outcome22%45%
Where they started

Ads were running, but nobody could see where leads came from or what happened to them.

Where they are now

Facebook became the dealership's biggest lead source, 348 of 614 new leads, each with an automatic follow up.

What we did
  1. 01A form that scores intent.The lead form rebuilt, so every lead arrives sorted by how ready they are to buy.
  2. 02A follow up for every lead.An email with stock, finance and valuation links goes to every one.
  3. 03Agreed with the sales team.Who gets a call, a WhatsApp or the email, decided before spend went up.
  4. 04Tested small, scaled what held.A small budget first, then more behind what worked.
Verified in Meta Ads Manager and the dealership's CRM, October 2026

Where would your plan start?

A 30-minute call about your business and where you want to take it. If we're the right fit, we'll show you where the opportunity is. If we're not, we'll tell you.

Founder led growth partner for consumer brands, with Meta as the main lever. Based in Cork, Ireland, working with a small number of partners at a time.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.