A partner was running the ads, and management had no clear view of what was working.
One campaign selling every day of the year, with seasonal pushes planned on top. Ticket sales from Meta grew twice as fast as spend.
- 01Accounts and tracking rebuilt.The ad accounts restructured, and every ticket sale tied back to the ads.
- 02One evergreen campaign.A single, always on campaign built to sell tickets, not chase reach.
- 03Clear reporting from day one.Every euro tracked to ticket sales, so decisions are made on numbers.
- 04Seasonal pushes from their own data.Planned around booking data, down to which parts of the city are underselling.