Founder led growth partner for consumer brands

Make growthprofitable.Then make itpredictable.

We turn Meta ads into a profitable, repeatable source of new and returning customers for consumer brands, with the creative and offers planned around them.

LMLuke Murphy, founderOn every account, start to finish
Results feedOct 2026Updated 1 Nov
Loading results3 partners · 6 results

Where we start

Which one sounds like you?

For established brands

Partnership

Ongoing, from 90 days
Doing €40K+ a monthReady to scale

Some months we fly. Some months we stall. And I still can't tell you why.

01What happens

One plan for Meta, creative and offers, set against your margins and targets. Each week you see what's working and what isn't, and where we go next.

02Where it leads
ProfitablePredictable

Every euro earns its place first. Then we build growth you can plan around, not just react to.

For promising brands

Development

6 to 12 week sprints
Doing €5K to €40K a monthProven product, big ambition

The product sells. I just don't know if ads would work for us, and I can't afford to guess.

01What happens

We take Meta off your plate, bringing what we've learned growing brands at your stage. You focus on building the business.

02Where it leads
Sprint 1Sprint 2Partnership

We take on brands we believe in. If the numbers say keep going, we grow together. If they don't, we'll tell you straight.

results

Where they started. Where they are now.

Each partner started somewhere different.Pick one, then drag along the line to see every month since we began.

Supplement brandSince May 2025
+0%
Monthly store revenue, May 2025 to September 2026
Monthly store revenue1x14.3x
Monthly orders1x11.6x
Orders from Meta, each monthBefore35 orders
Before · Jun 25Drag to look backOct 26 · Now
Before

A young store with a proven product, and no paid channel yet.

Now

Past 10,000 orders since we started, with 1,215 in September 2026 alone, up from 105. A 6.3x return on Meta since June 2025.

€1€0.00

In tracked sales for every €1 spent on Meta, across our partners who sell online, since April 2025.

how we operate

Every week builds on the last

One plan built around your numbers, then the same weekly rhythm.What each week proves carries into the next, so the longer it runs, the less is left to guess.

01 · The intro30 minutes

The intro

We start with your business, not a pitch: where it stands now, and where you want to take it.

Call30:00
  1. Your numbers
  2. What you've tried
  3. Where it could go
  4. Whether we can help

We send what we need beforehand, and expect you to bring your numbers.

Three campaigns, usually live by day 90

Growth doesn't stop at the first sale

How it's set up depends on the business, and sometimes one campaign covers two of these. Either way, nobody you've paid to reach is left behind.

Evergreen01New customersRuns every day, finding people who haven't bought from you yet.
Retargeting02Almost customersBrings back people who visited or added to cart but didn't buy.
Retention03Past customersSells again to people who have already bought, timed around sales and launches.

Within 90 days, you'll have real numbers to judge it on.

Two partners, early months

+172%More orders a month for a supplement brand, May to August 2025
−74%Lower cost per lead for a car dealership, July to October 2026

No fixed packages. Scope and fee are set around what your business needs, and agreed before anything starts.

Development · 6 to 12 weeksPartnership · from 90 days

once you're inside

Nothing to chase. Nothing to guess.

You stay close to the numbers without having to manage the work.We keep you informed, and bring you in when a decision needs you.

LLuke, MRPHFri 16:30
Every Friday

The weekly update

Your numbers against the plan, what we tested and what happens next. Two minutes to read, nothing to reply to.

Each month against the plan
Every month

The full report

How the month went against the plan, what it taught us and what changes next month.

Quarter target
Every quarter

The review

Where you stand against your Revenue Plan, and the targets for next quarter, set together.

Can we push the sale to Friday?
Yes. I'll move the budget this afternoon.
Throughout

A direct line

You deal with Luke directly on WhatsApp. No account managers in between, and nothing lost in a handover.

What needs you
Agreeing the planOffers and launchesA quick yes on big calls

We handle the day to day. You stay involved where it matters.

A note from the founder

Before MRPH, I raced motorbikes and worked in Formula 1. Preparation matters in both, but so does seeing early when something isn't working, and having the discipline to change it.

That's how I run MRPH. I run every account myself, and the work has to keep earning its place in your business. If it stops, you'll hear it from me first.

Luke MurphyFounder, MRPH
MotorsportAlpine F1 apprenticeshipMercedes F1 work experience
AthleteItalian Enduro ChampionshipIrish club champion

FAQ

Before you book

book a call

Book a 30-minute call

Choose the call that fits, then pick a time. You'll speak with me directly. We'll talk about your business, where you want to take it, and whether we're the right fit to help you get there. If we're not, I'll tell you.

No commitment
No pitch deck
Straight answers
Which sounds like you?

Not sure? Pick either. We'll find the right fit on the call.

The booking calendar shows here on the live site
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Not ready to book?

Ask me first.

Send a question and it comes straight to me. You'll have a reply within one working day.

LMLuke Murphy · replies personally
Do you work with brands our size?
LM
Most likely. Tell me where you are and I'll tell you straight.

Name

Business

Email

Question

Not ready to book?

Ask me first.

Send a question and it comes straight to me. You'll have a reply within one working day.

LMLuke Murphy · replies personally
Do you work with brands our size?
LM
Most likely. Tell me where you are and I'll tell you straight.

Name

Business

Email

Question

Founder led growth partner for consumer brands, with Meta as the main lever. Based in Cork, Ireland, working with a small number of partners at a time.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.

Contact us

Have any questions?

Tell us a little about your business and what you'd like to know, and we'll get back to you.

Follow along

Name

Company

Email

Message

Meta ad systems for founder-led brands. Based in Ireland, working with a limited number of partners.